Intellectual property
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This follows the insurer reporting $56.4mn of losses from intellectual property business in Q2.
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Sources cited numerous issues with how collateral protection insurance was designed.
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The new product is backed by Tokio Marine Kiln and initially aimed at UK businesses, with plans to expand internationally.
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M&G investments has committed the capital through its Catalyst private assets strategy.
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As Adidas terminated its partnership with Kanye West following his antisemitic tweets, it projected a loss that signalled why insurers should be pushing the need for brand reputation insurance.
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The intellectual property specialist has also worked at Munich Re and Miller.
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