How Kanye West’s downfall signals an opportunity for risk innovators

22 February 2023

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After Adidas terminated its partnership with Kanye West following his antisemitic tweets, it has forecast a massive hit to 2023 finances, underscoring how severely major brands can be impacted by such events – and where insurers can play a greater role in protecting intangible assets.

After a stream of antisemitic remarks on Twitter during October last year from the rapper (who now calls himself Ye), Adidas announced it would immediately cease production of Yeezy-branded products and stop all payments to Ye and his companies.

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How Kanye West’s downfall signals an opportunity for risk innovators

After Adidas terminated its partnership with Kanye West following his antisemitic tweets, it has forecast a massive hit to 2023 finances, underscoring how severely major brands can be impacted by such events – and where insurers can play a greater role in protecting intangible assets.

Fuel a smarter strategy with our actionable market intelligence

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How Kanye West’s downfall signals an opportunity for risk innovators

After Adidas terminated its partnership with Kanye West following his antisemitic tweets, it has forecast a massive hit to 2023 finances, underscoring how severely major brands can be impacted by such events – and where insurers can play a greater role in protecting intangible assets.

Log in to continue

Fuel a smarter strategy with our actionable market intelligence

Topics

Willis looks again to Marsh for aviation buildout with UK MD Standing

Guy Carpenter expands Trace’s remit to chief broking officer

Canopius’ head of marine treaty Wallace leaves for TMK

Co-op did not have cyber coverage for ransomware attacks

Axa XL London international liability head Rowland to exit for Gen Re

Axis head of construction global markets Woolley to join Markel

LSM construction underwriting manager Jones to exit