How Kanye West’s downfall signals an opportunity for risk innovators
  • X
  • LinkedIn
  • Email
  • Show more sharing options
  • Print
  • X
  • LinkedIn
  • Email
  • Free Trial
  • Log in

How Kanye West’s downfall signals an opportunity for risk innovators

Marcel Le Gouais
22 February 2023
  • X
  • LinkedIn
  • Email
  • Show more sharing options
  • Print
  • X
  • LinkedIn
  • Email
kanye west adidas logo 2023.png

After Adidas terminated its partnership with Kanye West following his antisemitic tweets, it has forecast a massive hit to 2023 finances, underscoring how severely major brands can be impacted by such events – and where insurers can play a greater role in protecting intangible assets.

After a stream of antisemitic remarks on Twitter during October last year from the rapper (who now calls himself Ye), Adidas announced it would immediately cease production of Yeezy-branded products and stop all payments to Ye and his companies.

In...

Subscribers, log in here:

Fuel a smarter strategy with our actionable market intelligence

      • Gain a competitive edge and accelerate decision-making
      • Be empowered by insights that transform confusion to clarity
      • Uncover growth opportunities and prepare for potential threats
      • Fuel a smarter strategy for business growth
Request a free trial Already a subscriber? Log in now

Topics

Opinion Intellectual property WTW Beazley Liberty Mutual Tokio Marine
LeGouais_Marcel.png
Marcel Le Gouais
Deputy Editor
Gift this article