How Kanye West’s downfall signals an opportunity for risk innovators
After Adidas terminated its partnership with Kanye West following his antisemitic tweets, it has forecast a massive hit to 2023 finances, underscoring how severely major brands can be impacted by such events – and where insurers can play a greater role in protecting intangible assets.
After a stream of antisemitic remarks on Twitter during October last year from the rapper (who now calls himself Ye), Adidas announced it would immediately cease production of Yeezy-branded products and stop all payments to Ye and his companies.
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