Direct Line

Aviva’s £3.7bn Direct Line takeover faces UK competition probe

Aviva and Direct Line struck the landmark deal in December.

Rebecca Perkins, 14 May 2025
Aviva targets reinsurance savings, head-count reductions for Direct Line buy

Aviva is targeting £125mn of annual savings within three years of the deal.

Fiona Robertson, 24 December 2024
Aviva agrees £3.7bn Direct Line takeover

This follows a preliminary agreement reached earlier this month.

Abbie Day, 23 December 2024
Aviva reaches preliminary deal on £3.6bn Direct Line takeover bid

Aviva increases its offer to 275p per Direct Line share.

Ayesha Venkataraman, 06 December 2024
Aviva reveals Direct Line rejected £3.25bn bid

The insurer will have until Christmas to make a formal offer or withdraw.

Fiona Robertson, 27 November 2024

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