Aviva reveals Direct Line rejected £3.25bn bid
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Aviva reveals Direct Line rejected £3.25bn bid

The insurer will have until Christmas to make a formal offer or withdraw.

By Fiona Robertson
November 27, 2024
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Aviva headsquarters Bois-Colombes, France 3.jpg

Aviva announced today that Direct Line has rejected a £3.25bn potential takeover proposal from its peer, as the UK-listed insurer continues to show an appetite for acquisition and growth into UK personal lines.

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Topics

News M&A Aviva UK and Europe Personal lines Insurers Direct Line
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