55073 Monte Carlo - the place where the poor come to look at the rich and the rich come to feel inadequate.
Here even the wealthiest can be swiftly humbled.
Monaco's La Condamine is the harbour where a superyacht can lose its super prefix in an instant as a new flagship appears from over the horizon, moors alongside and literally puts its neighbour into the shade.
One imagines such toys are intended to be awe-inspiring projections of power and wealth. But many simply provoke envy and become floating platforms upon which observers project their anger and disgust.
On Sunday night, UK visitors to the principality craned for a better view as Sir Philip Green's yacht Lionheart pushed into the port and moored up.
Green is currently UK public enemy number one after the failure of BHS, a much-loved British retail institution that he and his family used to own. BHS collapsed under the weight of debts and pension deficits earlier in the year, leaving 11,000 out of work and 20,000 pensioners facing an uncertain future.
The vessel has been pursued by the tabloid press across the Mediterranean all summer.
Wags have christened the boat the floating pension deficit. And last week protestors on rubber dinghies unceremoniously renamed the ship the "BHS Destroyer".
Previously feted as an example of entrepreneurship, and at one stage asked to front the British version of the Apprentice TV show, Green's fall from grace is now complete for all to see.
Apart from the importance of humility and not believing in your own invincibility, the BHS-Green saga contains two further key lessons for the reinsurers gazing down on Lionheart from the terraces of the Hermitage Hotel.
BHS didn't move with the times. Entering its staid department stores was like stepping back into a bygone age. Needless to say young people wouldn't go near it. But fatally the brand had also lost touch with its core customer base of middle-aged women.
One hopes that the reinsurance market can adapt rather faster and stay relevant to its own customers' fast-evolving appetites.
The other thing that the BHS disaster reminds us is that for balance sheets that harbour long-tail liabilities, prolonged ultra-low interest rates are a slow but sure-fire killer. The UK's recent 0.25 percent cut in interest rates following Brexit added another notional £50mn to BHS's £570mn pension deficit at a stroke.
Is this starting to sound familiar to anyone?
As a community of professional net savers our business has spent eight years being punished for a financial crisis caused by excess debt. Both sides of the P&C balance sheet are being squeezed as income-sapping low rates create even more excess capital as running yields fall.
When will relief come? No time soon.
As if aping the stifling market conditions, it's the hottest Rendez-Vous anyone can remember. Executives stumble between meetings trying not to pass out or let the sweat show.
They are hanging on, clinging desperately to the coastal hillside like the fragile, fragrant pines that roll down to the sea along the French coast to the west.
The city state isn't helping. It has embarked upon a building project that for another year has severed the main hotel limbs from one other and thrown the timing of meetings into disarray. We as a sector find it hard to adapt.
Ever-radical Monaco is moving on with a major refit of its target operating model while a conservative industry looks on and wonders why on earth anything ever has to change.
To read the last of our Monte Carlo dailies please click here.
Mark Geoghegan,
Managing Director,
The Insurance Insider