Retailers’ reaction to Howden’s US foray highlights value chain tensions
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Retailers’ reaction to Howden’s US foray highlights value chain tensions

US retailers have various levers to pull to put pressure on potential new competitors.

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Howden’s bid to launch in America has attracted the ire, so far, of two major US retailers – and the upset highlights the tensions that arise when firms look to participate in multiple points of the value chain.

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