Opinion: Why it matters that Willis is again called Willis Heritage and history matter in people businesses, and the storied brand carries real equity. By Adam McNestrie January 22, 2025 X LinkedIn Email Show more sharing options Print X LinkedIn Email Willis means something. Whereas WTW is a stock ticker. That’s why it matters that Willis is again called Willis. Log in to continue Please enter your email address below. Log in with SSO Password log in Opening your single sign-on provider... Continue or Email Sign In Link Set/Reset Password Start Free Trial Questions about your access? Refer to our FAQs for answers or appropriate contacts Request a free trial: Fuel a smarter strategy with our actionable market intelligence Gain a competitive edge and accelerate decision-making Be empowered by insights that transform confusion to clarity Uncover growth opportunities and prepare for potential threats Request a free trial Already a subscriber? Log in now Back Topics Opinion WTW