Direct Line shares soar by 40% after it rejects Aviva overture Analysts suggested Aviva could sweeten its offer for the UK personal-lines carrier. By Jim Robinson Rachel Dalton November 28, 2024 X LinkedIn Email Show more sharing options Print X LinkedIn Email Shares in Direct Line jumped by more than 40% today on the news it has rejected a £3.25bn ($4.12bn) Log in to continue Please enter your email address below. Log in with SSO Password log in Opening your single sign-on provider... Continue or Email Sign In Link Set/Reset Password Start Free Trial Questions about your access? Refer to our FAQs for answers or appropriate contacts Request a free trial: Fuel a smarter strategy with our actionable market intelligence Gain a competitive edge and accelerate decision-making Be empowered by insights that transform confusion to clarity Uncover growth opportunities and prepare for potential threats Request a free trial Already a subscriber? Log in now Back Topics NewsPersonal linesInsurersAvivaUK and Europe