If we needed an illustration that M&A is an alchemical science, then Aviva-Probitas provides it.
In 2022 and 2023, the same two parties were brought together but the process left only base metal in the crucible.
The
Aviva-Probitas: If at first you don’t succeed, try, try, try again
Aviva will need to manage the talent base deftly to get the most from the deal.