As the market evolves, however, the question arises as to whether terms such as a hard or soft market are truly accurate anymore.
Opinion: The way we talk about (re)insurance renewals needs to change
![reinsurance-lead-montage.jpg](https://assets.euromoneydigital.com/dims4/default/a35de0e/2147483647/strip/true/crop/700x410+0+0/resize/840x492!/quality/90/?url=http%3A%2F%2Feuromoney-brightspot.s3.amazonaws.com%2F92%2Fd0%2F8103ed24d80214f4587eef9928b4%2Freinsurance-lead-montage.jpg)
As the market evolves, however, the question arises as to whether terms such as a hard or soft market are truly accurate anymore.