Hiscox set to sell DirectAsia to Ignite Thailand
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Hiscox set to sell DirectAsia to Ignite Thailand

Abbie Day
27 September 2023
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Hiscox is set to divest from DirectAsia, selling the firm to Ignite Thailand Holdings, the parent of the Roojai group of companies.

DirectAsia is a direct-to-consumer business operating in Singapore and Thailand that predominantly sells motor insurance.

Hiscox said its decision to divest followed its previously announced strategic review of the business, as part of its “continued active portfolio management and disciplined...

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News Hiscox M&A
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