Rolling out the ‘good cop’ appeal: Pivots in the Lloyd’s market message
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Rolling out the ‘good cop’ appeal: Pivots in the Lloyd’s market message

lloyds warm amber

As the Lloyd’s market messages maintain a focus on sustainable growth, with remediation now in the rear-view mirror, the staging is starting to play out somewhat like a “good cop, bad cop” scene.

The organisation’s chief of markets Patrick Tiernan wryly acknowledged this balancing act as he said he had “worked too hard at quashing enthusiasm and exuberance to allow myself any more than a soupçon of positivity”.

Instead

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