Opinion: Green flashmobs are not the activists Lloyd’s needs to win over
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Opinion: Green flashmobs are not the activists Lloyd’s needs to win over

Fiona Robertson
16 June 2022
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This week Lloyd’s was subject to another environmental protest which was one of the most elegantly staged yet, featuring a dancing flashmob waving delicate kites.

The fact that the dancers were incongruously clad in business suits was partly what made it so watchable.

But while this kind of internet meme-led activism might play well with Gen Z environmentalists, the question our market should be asking...

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Opinion ESG London market Lloyd's
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