Zurich drops Z logo from social media over Ukraine war connotations
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Zurich drops Z logo from social media over Ukraine war connotations

Luke Harrison
28 March 2022
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Zurich Insurance company office headquarters

Zurich is set to remove its Z logo temporarily from social media and possibly dropping the logo entirely since the letter became a pro-Russian war symbol following the country’s invasion of Ukraine.

The insurer told The Telegraph: "We are temporarily removing the use of the letter ‘Z’ from social channels, where it appears in isolation and could be misinterpreted.

"We're

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Luke Harrison
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