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Amlin enters three-year rugby sponsorship deal

Lloyd's insurer Amlin is set to become a partner to the Heineken Cup and the European Challenge Cup after striking an initial three-year sponsorship deal with the organisers of European club rugby's cross boarder tournaments, ERC.

The agreement sees the European challenge Cup rebranded as the Amlin Challenge Cup, with Amlin's name set to appear on match officials, perimeter boards, touchline flags, the pitch and elsewhere.

Amlin Chief Executive Charles Philipps said the partnership "Supports our strategy for European growth over the coming years".

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