You can’t stop the tide Mark Geoghegan 26 October 2015 X LinkedIn Email Show more sharing options Print X LinkedIn Email I think we've got to learn to be a little more consistent in our approach to this great industry of ours. Log in to continue Please enter your email address below. Log in with SSO Password log in Opening your single sign-on provider... Continue or Email Sign In Link Set/Reset Password Start Free Trial Questions about your access? Refer to our FAQs for answers or appropriate contacts Subscribers, log in here: Fuel a smarter strategy with our actionable market intelligence Gain a competitive edge and accelerate decision-making Be empowered by insights that transform confusion to clarity Uncover growth opportunities and prepare for potential threats Fuel a smarter strategy for business growth Request a free trial Already a subscriber? Log in now Back