Insight and Intelligence on the London & International Insurance Markets

25 February 2018

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Opinion: PPL and Windows 8

Catrin Shi 13 February 2018

Too much change, too soon can be suicidal for a new technology launch.

Take Windows 8.

Infamously, Microsoft's much-paraded operating system upgrade failed to gain traction because its new, tablet-style interface required users to forget everything they ever knew about Windows, and start again.

Some said it was ahead of its time. Too ambitious. It had forgotten its user base and ploughed ahead with its own agenda.

In the London insurance market some may fear we are in a similar...


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