Insight and Intelligence on the London & International Insurance Markets

24 January 2018

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Brokers behaving badly

Mark Geoghegan 20 December 2016

The arts of successful underwriting and broking both have a surprising amount in common.

Both become near impossible at either extreme of the market cycle.

The art of soft market underwriting is the ability to say no to a broker, but to do this politely and charmingly enough that they still come back and see you with another (hopefully better-priced) risk tomorrow.

Meanwhile, during hard markets rare and fleeting excess returns must be exploited to the full and it is...

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This article was published as part of issue December 2016/3

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