Everything we know is wrong.
For instance, we think that what our industry loves about Monte Carlo is that it is always the same every year, except the prices have gone up.
We like it because this means that over time we can stake out and build up dominant positions that are jealously defended.
It says a lot about us as an industry.
If like Rims or Iumi we went to a new place every 12 months, dominance would be...
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