Insight and Intelligence on the London & International Insurance Markets

4 February 2012

RSA means business

23 August 2010

"Unlikely to succeed", "Un-doable", "very surprised" (copyright all insurance analysts). These were just some of the comments rushed out after revelations that RSA had approached UK rival Aviva to buy its general insurance operations for £5bn.

On the face of it, the analysts' scepticism is well founded. After all, the recent shareholder revolt over Prudential's attempt to buy American International Group's AIA shows investors' reluctance to support ambitious rights issues.

And RSA's interest is certainly that. The UK insurer is...

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