Rattling the tin

26 July 2010

It goes without saying that brokers are always on the lookout for ways of maximising their revenues and that the pressure to do this is always cranked up a notch as soft markets begin to bite.

Be this through winning more business via simple aggression, retaining a higher percentage of accounts through strong customer service or just by being quicker on the uptake and more agile than competitors, the heat is always on.

Of course, there is a fourth way...

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This article was published as part of issue July 2010/4

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Rattling the tin

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