Rattling the tin
It goes without saying that brokers are always on the lookout
for ways of maximising their revenues and that the pressure to do
this is always cranked up a notch as soft markets begin to bite.
Be this through winning more business via simple aggression,
retaining a higher percentage of accounts through strong customer
service or just by being quicker on the uptake and more agile than
competitors, the heat is always on.
Of course, there is a fourth way...
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